• NewBoy FZCO engages in the marketing and distribution of various toys, food
and stationery products in the Middle East and North Africa.
• NewBoy acquires, sells, and markets licenses for some of the hottest cartoon
• Since establishment, NewBoy has been developing its own label ranges. In particular, the company developed a fashion doll called Fulla® which became the best-selling fashion doll throughout the Middle East and North African regions.
The Fulla name soon became a life style brand and many products were developed across a wide range of categories, e.g. Food, Stationery, Clothing, Room Decor etc... In addition, NewBoy has aggressively
introduced high profile brand names to its markets and established names
like TakaraTomy, Sega, Giochi Preziosi, Bburago, Moose, Vivid and Jakks
are just a few of the successful brand names whom NewBoy represents
throughout the region.
In order to capitalize on business opportunities and facilitate the need for further
expansion, NewBoy has been aggressive in forming partnerships and joint
ventures with strategic players in the industry.
NewBoy Dubai Headquarter OfficeCommercial Bank of Dubai Bldg. #G-01
Sheikh Zayed Rd. AlQouz
P.O. Box: 61177
To contact us: Click here.